GOAL
Create any advertising to make young people(aged 20~30) to engage in Opera.
Create any advertising to make young people(aged 20~30) to engage in Opera.
First concept, but Fail
For my very first idea, I wanted to make a graphic moving image poster of specific opera. Like film has opening sequence, I thought it would be great if opera also has similar type of short video. The main purpose of this project is how to get young people's attention in a moment. Because they are living in the SNS era, if the information isn't attractive enough, they are easily ignored and forget it. So ultimately it makes people to be familiar to the story of opera and music. I was so enthusiastic at that time and I challenged to make an animation, which I need to draw one by one. Above images are my inspiration and moodboard for the video. I was so impressed the texture of watercolour and paper that I would like to apply it into my style.
This video is my first test version and the last version as well. At that time, I had only about one week to finish the project but the video still needed to go long way. Also, the quality is not very well presented as my intention. Although it left as unfinished work, I learned that how difficult of drawing animation scenes one by one and how the importance of the time planning from the first.
Illustration GIF
After I was stuck on the video work, I was in panic what to do. However, a series of illustrations, that I drew during this work, showed me a potential. These looked similar to the pop art and comics. Then, I decided to create GIF series of illustrations for my final outcome. Because the aim is to impress the targets with a strong and familiar visual, so I decided to make it as Pop art style with simple colour and Roy Lichtenstein and Olly Moss have inspired it.
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CARMEN Don Jose, Missing Carmen Don Jose was in a relationship with Carmen, but abandoned. In the end, his blind love brought them into death. |
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LA TRAVIATA Alfredo, Waiting for Violetta Although Alfredo and Violetta loved so much each other, his father forced her to leave his son without any notice. |
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THE MAGIC FLUTE Pamina, Facing on the Queen of the Night The queen of the night wants Pamina to kill Sarastro, who represents the temple of the sun. |
Each poster represents specific scene with symbols and mood. The illustrations doesn't show up their face to the audience. Which means it makes people being curious about the character and the situation what they feel.
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make animated gifs like this at MakeaGif